Yorkshire CCC drive on as they make it a hat-trick of backers

The players will wear the company’s branding on the back and the sleeves of all three playing shirts for the next two seasons.

It completes a hat-trick of prestigious commercial deals for Yorkshire ahead of the new season, with the club having announced a four-year deal with leading sportswear brand Nike to become their official kit supplier, plus a three-year partnership with Leeds-based facility management providers NIC Services Group LTD to become their front-of-shirt sponsor for the County Championship.

Yorkshire chief executive Mark Arthur said of the latest deal: “We are absolutely delighted to welcome Vertu Motors as a new official partner of Yorkshire County Cricket Club. Vertu Motors is a huge business and a very reputable brand that fits well with our own business ethos.

“We are thrilled that they will be displaying their brand on the back of all the men’s team playing shirts, and at Emerald Headingley, for the next two years.

“We are very excited to be working with the Vertu Motors team to ensure that they receive the maximum benefit of their association with us. It has been a challenging 12 months but the support that we have received from our elite band of incumbent partners and new investment is absolutely integral to our business.

“We welcome them to the Yorkshire cricket family.”

Vertu Motors perimeter advertising will be prominent at Emerald Headingley as part of the arrangement across all domestic and international games.

The company has also entered into a similar partnership deal with Durham CCC.

David Crane, chief operations officer of the company, said: “Vertu Motors head office is based in northern England and we currently operate a significant number of dealerships in and around Yorkshire, so it is great to be investing into such a well-renowned local club and its community.

“Like many other sectors, sport has been hit by the pandemic and we are delighted to be in a position to forge a fantastic new partnership with an organisation that has the prestige of Yorkshire.

“We are excited about what we believe will be a long mutually beneficial relationship and this is a fantastic time for us to be involved in the sport.

“I am delighted that it coincides with the scheduled return of fans to Headingley this summer and I am looking forward to plenty of sunny days watching some cricket.”