Super rich andwilling to give
When it comes to philanthropy, Jimi Heselden is in good company.
JK Rowling: The author, whose mother suffered from multiple sclerosis, recently donated 10m for research centre into the disease.
Bill Gates: Having made a fortune in computers, Gates, along with his wife, Melinda, opened a charitable foundation with assets of more than $34bn.
Sir Richard Branson: The founder of Virgin, who is worth more than $7bn, has donated generously to many charities including health education campaigns, Aids. and global warming.