Singer Pixie Lott stars in campaign to sell milk

Ramsay and Lott wear the familiar white moustache in the poster campaign to promote the benefits of low-fat milk.

They follow British number one tennis player Andy Murray and Leeds-born model Nell McAndrew who starred in the Scottish campaign.

Figures show there was a one per cent decline in milk consumption each year between 2001 and 2008, down from 1,689ml per person per week to 1,555ml.

Ramsay said: "Milk, especially low-fat milk, is fantastically good for you, me and everyone."

Lott said: "I love the long-running milk moustache campaign and am honoured to be a part of it."

Scotland's "White Stuff" campaign resulted in a 3.4 per cent increase in milk sales.