Sir David Attenborough’s warm effect on TV and wellbeing – The Yorkshire Post says

IT goes without saying that the Sir David Attenborough effect can be attributed to new university research which has confirmed that high-quality nature programmes on TV can lift people’s moods, reduce negative emotions and help to reduce the kind of boredom associated with being isolated indoors.
Sir David Attenborough.Sir David Attenborough.
Sir David Attenborough.

Yet, while the conclusion is not as groundbreaking as Sir David’s work which earned further recognition in the Queen’s Birthday Honours last weekend, it offers further evidence that increased public awareness about the environment is a positive legacy of the Covid-19 lockdown.

A reminder to the BBC and other broadcasters about the importance of pioneering programmes that both educate and entertain, the challenge is converting this new-found fondness for ‘digital nature’ into affirmative action to protect the environment when some of the basics, like persuading people to take their litter home and reduce plastic pollution, is still such a big ask.

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Sir David Attenborough with the Duke of Cambridge.Sir David Attenborough with the Duke of Cambridge.
Sir David Attenborough with the Duke of Cambridge.

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James Mitchinson

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