Fire engines

NORTH Yorkshire Fire and Rescue Service is to allow companies to advertise on the side of fire engines and equip its road rescue team with "Formula One" style uniforms in an unprecedented bid to raise funds.
By The Newsroom
Published 28th Jan 2011, 09:22 BST
Updated 28th Jan 2011, 09:22 BST

The service is approaching businesses to advertise on its 40 appliances at a cost of 2,000 in large towns and cities and 1,000 in smaller market towns.

Extrication team manager Andy Young said their overalls could also be emblazoned with sponsors' names – although only of companies that work with the fire service.

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The service said any company could advertise on appliances, and while it was preferable they tried to include a road safety message, it was not obligatory.

The money raised will help fund the service's extrication team which responds to emergency incidents where people are trapped.