Yorkshire creative agency targets £1m turnover after buying East Anglian firm

A Yorkshire creative agency hopes to reach £1m annual turnover from next year following a new acquisition.

Harrogate’s Impression Studio has purchased East Anglian digital agency FLOCC for an undisclosed sum.

The growing firm, established by CEO and founder Charlie Hartley, now has 15 staff across two agency brands; Impression and sister agency, Next Chapter, which specialises in digital marketing.

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The addition of FLOCC adds another two members of staff to the business, along with a base in East Anglia, enabling further growth across the UK.

Charlie Hartley has hailed the acquisitionCharlie Hartley has hailed the acquisition
Charlie Hartley has hailed the acquisition

It also bolsters its digital development capabilities, adding FLOCC’s expertise in Sanity CMS and React.

Hartley, who founded Impression in 2009, said: “I’m delighted to have added FLOCC to our business. It was clear from initial discussions that the values, expertise, client base and culture of FLOCC aligned so closely with our own, and the skills and capabilities of the existing FLOCC team will add significant value to our offering, and vice versa.

“The digital world is constantly evolving, and so are the behaviours and expectations of customers.

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"The race for their attention and their business is won by those who can best match the relentless pace of change.

"We exist to keep our clients at the head of that race and - with the added power of our new addition - will continue to strive even further.

“As a growing and ambitious agency, this acquisition enables us to operate more cohesively in East Anglia, expand the group’s overall service offering, continue to recruit outstanding talent, and inject new life into our service delivery and client services.”

FLOCC’s founder and Managing Director, Mark Merrywest, will be exiting the business following the takeover.