Women’s World Cup final: Pub industry seeks licensing changes after football fans left waiting for beer

However the BBPA said these increases were achieved despite pubs facing major restrictions on when they could serve alcohol at the start or even during the game, with many having to wait until the second half to be able to start serving a beer to their customers.

The organisation said it was “clear” after working with the Government last week that, when Parliament was not sitting, the Licensing Act 2003 “is far too prescriptive in permitting urgent one-off measures to be taken”.

The BBPA said that “while it may not seem to be the most pressing of matters, the importance of greater legal flexibility that allows communities to come together in the nation’s pubs to celebrate key social and sporting events is vital for their long-term commercial sustainability”.

It added that it was “very grateful” to the Government for its efforts to achieve a legal derogation from the Act, and for its encouragement to local authorities and police forces, many of whom themselves were supportive of their local pubs in allowing them to serve drinks earlier than their formal licensing hours.

An amendment to the Act should be quick, easy and uncontroversial to achieve, the BBPA added, as it urged the Government to table the measure.

BBPA chief executive Emma McClarkin said: “Despite the Lionesses not being able to claim victory on Sunday, they won the hearts of the nation and inspired the millions of people who cheered them on at the pub and elsewhere through their heroic performance in this tournament.

“It’s great that this success was able to give a boost to our pubs after a year where they’ve faced a range of challenges from unsustainably high energy bills to double-digit duty increases.

“Despite the Government’s valuable work encouraging local authorities to support pubs on Sunday, we now need the law to reflect the reality that strict, prescriptive licensing cannot easily flex when key events are taking place while Parliament is not sitting.

“The Licensing Act is an important piece of legislation, but it was never intended to be so inflexible as to stand in the way of communities coming together and enjoy a beer and celebrate one-off events of national interest.

“MPs know the pubs are the focal points of their local communities so let’s work together to get an amendment quickly agreed.”

Prime Minister Rishi Sunak watched the Women’s World Cup final from his local pub with friends and constituents in Northallerton.

Afterwards, Mr Sunak told broadcasters: “I think we’re all being incredibly proud about what the Lionesses have achieved and what an incredible set of memories we’ve all got. And even though..we didn’t get the result we wanted, their legacy is completely secure. What an incredible achievement, (they have) inspired a whole generation of youngsters.”