Sweaty Betty charity boss joins South Yorkshire’s active travel team

The head of Sweaty Betty’s corporate charity has been appointed as South Yorkshire’s active travel programme director.

Nicola Marshall will work alongside Mayor Oliver Coppard and active travel commissioner, Ed Clancy OBE.

She will work to make walking, wheeling and cycling the first choice for everyday trips in South Yorkshire and lead on the development of the region’s cycling and walking network.With over 20 years of experience at organisations including Cycling UK and Save the Children, Ms Marshall has worked across multiple charity and sports sectors to empower individuals, families and communities.

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Leading the Sweaty Betty Foundation - the corporate charity of the activewear brand, Sweaty Betty – her most recent role specifically supported women and girls to get active, and stay active, for life.Ms Marshall, said: "I'm incredibly excited about the opportunity to make South Yorkshire the best place to walk and cycle in the UK. I passionately want my toddler to grow up thinking the first choice for every journey is on his feet, a scooter, or a bike.”Ms Marshall will join South Yorkshire Mayoral Combined Authority on August 1 to support the implementation of the region’s Active Travel Implementation Plan for over 1000km of walking and cycling routes, 800m of safe crossings and 230 sq km of low traffic neighbourhoods across the region by 2040.