Steven Bartlett-founded Social Chain agrees £7.7m sale to rival

Social Chain, the social media agency founded by Dragons’ Den star Steven Bartlett, is to be sold in a deal worth at least £7.7m.
By Greg Wright
Published 3rd Feb 2023, 08:47 BST

Social and digital media group Brave Bison announced on Friday that it had struck a deal to buy Social Chain. Mr Bartlett, who is a Dragon on the BBC show and also helms the popular Diary Of A CEO podcast, founded the company in 2014.

Social Chain works with brands such as Amazon, TikTok, KFC and Apple Beats to create social media advertising campaigns and perform influencer marketing services. The business has a total headcount of 122 staff, with offices in Manchester, New York and London. Mr Bartlett stepped down as chief of Social Chain in 2020 and it is not known whether he retained a stake in the company and would therefore financially benefit from the sale. Social Chain had been a subsidiary of listed German ecommerce operation The Social Chain AG.

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The new buyer said the business will help Brave Bison increase its revenues from social media advertising seven-fold to £15m for the year. Brave Bison confirmed it will pay an initial consideration of £7.7m for the business but highlighted that this could increase if Social Chain meets certain earnings targets.

File photo dated 20/05/21 of Steven Bartlett, as Social Chain, the social media agency he founded is to be sold in a deal worth at least £7.7 million.File photo dated 20/05/21 of Steven Bartlett, as Social Chain, the social media agency he founded is to be sold in a deal worth at least £7.7 million.
File photo dated 20/05/21 of Steven Bartlett, as Social Chain, the social media agency he founded is to be sold in a deal worth at least £7.7 million.

Oliver Green, chairman of Brave Bison, said: “We’ve long admired Social Chain, which we believe is among the world’s best regarded social media and influencer marketing brands, and we’re excited by the highly relevant clients it brings into our business.

“Social Chain has huge potential for growth within Brave Bison, taking the momentum Pete Metcalfe and the team have built up using Steven Bartlett’s platform.

“We’re delighted to be taking this big step forward as we continue to build a media, marketing and technology company for the new era.”

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In an interview with the Press Association last year, Dragons’ Den star Mr Bartlett said “knowledge is power” when it comes to managing money. The Diary of a CEO podcast host joined forces with NatWest to create a series of motivational videos, helping people to take action to reach their goals.

“If there was ever a time to be talking about financial management and taking control of your money, it’s definitely now,” said Mr Bartlett.

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