Shipley-based SportsShoes.com and Nike collaborate on first joint global athlete sponsorship deal
The deal represents the first time Nike has worked with a partner for its global athlete sponsorship programme and includes supporting Wilde for his appearance at the Paris 2024 Olympics.
Gavin Bannister, brand manager at SportsShoes.com said: “This is a hugely significant step not just for Hayden, but for all elite athletes as organisations consider how to develop sponsorship strategies. By collaborating with Nike in this first-of-its-kind deal, we are setting new standards for organisations to explore how they can leverage the power of partnerships to support athletes develop their careers.
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Hide Ad“Hayden is an impressive triathlete. It’s our ambition that he is the first of many to graduate from our Athlete in Residence programme and secure collaborative deals with some of the world’s leading sports brands.”
Last year, SportsShoes.com announced a new retail partnership with running events series and community RunThrough. The company also became official shoes partner for governing body England Athletics.
Mr Wilde won bronze at the 2020 Tokyo Olympics and silver in the 2022 Birmingham Commonwealth Games for New Zealand.
He said: “I’m absolutely stoked to turn my love of Nike and SportsShoes.com into a formal partnership. SportsShoes.com has always been the real deal with their support of me in the early years.”