In a statement issued at the group’s annual general meeting, Alan Lovell, chairman of Safestyle UK, said trading had remained in line with recently revised expectations outlined at its final results in March.

He added: “We have maintained the price increases enacted late last year to mitigate input cost inflation. Recently, we have slowed the rate of further price progression as input cost increases have begun to moderate and we are actively managing the balance between lead conversion/volume and price progression.

“Investment in our strategic agenda has continued as we launched a material TV and radio campaign across February and March and pleasingly have seen further increases in our brand awareness which we are confident will underpin our growth aspirations for the medium-term.”

“Beyond brand, the business continues to make progress on its other key strategic objectives, and we look forward to providing a more detailed update at our interim results in September.”

Mr Lovell confirmed that the group is on track with its programme to reduce its cost base and improve margins.

He added: “The board expects these will positively impact the underlying performance of the business as the year progresses and consequently, guidance for the full year remains unchanged.”

Safestyle UK remains on track with programme to reduce cost base and improve margins