New 'strong' name for marketing agency
The Leeds-based company, founded in 1983, said digital marketing will now sit at the centre of the business.
John Morgan, chief executive, said: "We wanted to create a brand that retained echoes of Brahm and swamp, and that was strong, clear and straightforward.
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Hide Ad"All our experience tells us that in this rapidly changing marketing environment, where there is more and more complexity, clients increasingly want someone who offers clarity.
"We're in a very different marketing world to the one Brahm was in when it started out. The internet and mobile technology have changed the way we behave, purchase and interact."