New Christmas market in Leeds prompts festive footfall boom

Specialist cameras, which tally numbers in eight areas including Briggate, The Headrow and Albion Street, recorded a total footfall of 5.6m from November 24 until December 17, an increase of 13.6 per cent on the same period last year.

Saturday, November 25, the day after the Christmas market launched, saw the city centre enjoy its busiest day since 2019, with a total footfall of 338,299 and footfall on Briggate, one of the city’s top shopping hotspots, hitting 57,209.

December 16 and 2 also saw total city centre footfall hit 336,142 and 320,056 respectively, making them the second and third highest days in total for the last four years.

Across the whole year to date, total city centre footfall for 2023 is also 2.5 per cent up on the same period in 2022.

Coun Jonathan Pryor, Leeds City Council’s deputy leader and executive member for economy, culture and education, said: “The new Christmas market is clearly a huge incentive for people to come and experience what Leeds has to offer over the festive season and it’s wonderful that it’s been such a successful catalyst for the incredible buzz we’re seeing across the city centre right now.

“There’s no doubt the financial circumstances we’re facing as a council have meant we’ve had to think differently about how we can make Christmas in Leeds feel special and we’re incredibly proud of what’s been accomplished.

“By working innovatively with our partners, we’ve been able to bring a Christmas market to Leeds which not only makes the most of the fabulous public spaces we now have, but which is being delivered at no cost to the council and which is now having a major, tangible impact on the city centre as a whole.”

For the first time in Leeds, the Christmas market saw stalls and attractions spread out across 13 different areas of the city centre, with a range of traditional, timber, seasonal stalls decked out in festive lighting and featuring international, UK, Yorkshire and Leeds traders.

Christmas-themed outdoor bar areas have also been situated on Briggate, Quebec Street and Dortmund Square. The market has been delivered by Marketplace Europe, one of the UK’s largest Christmas market operators, at no cost to Leeds City Council.

Also proving a huge draw this year has been the Ice Cube open air ice rink on Millennium Square, with public skating sessions seeing a 22 per cent rise in bookings on the same period last year, with an extra 3,366 skaters taking to the ice.

Elsewhere, a projection on The Queens Hotel on City Square, commissioned by Leeds BID, along with cultural activities, shows and pantomimes at the city’s theatres added to the festive offer.

Plans are already being discussed for next year’s market, and visitors can give their feedback about this year in an upcoming survey.