Callcredit wins Atom account for instant 24/7 decision making

Atom said the deal will enable it to sign-up customers as quickly, cost effectively and as seamlessly as possible. The platform has been developed and deployed to meet Atom’s UK launch earlier last month.

Atom will not have any branches. Instead customers will bank directly using smart phones on a 24/7 basis using the Atom app.

It said the partnership with Leeds-based Callcredit will provide Atom with a combination of its decisioning software and unique data, identity verification and affordability solutions.

Sue Woods, Callcredit’s head of business development for key accounts, said: “We understand the importance for Atom of being able to offer responsible financial products while also providing an instant and seamless sign-up service for its customers.

“Having access to the right information at the right moment is of critical importance for the bank to help it make decisions that are good for both Atom and its customers, whilst promoting responsible lending.”

Atom’s head of customer relations Chris Sparks said: “We are delighted to be working with Callcredit and recognise the advantages provided by using such a flexible and scalable solution as DecisionStrategy. This will enable us to deliver a seamless customer journey through our ground breaking app.”

Callcredit said that one of the biggest challenges faced by financial services businesses is establishing trust in the digital economy. It said that Atom will be able to perform instant 24/7 decision making.