Brass Monkey: Tadcaster ice bath maker set for significant expansion following private investment

Based in Tadcaster, Brass Monkey currently employs 22 staff, and is set to almost double its workforce in 2023.

The business, which was founded by brothers Dan and Dale Bosomworth, grew turnover by 600 per cent in its first year of trading, and is forecast to deliver a further 400 per cent growth in the current financial year.

Brass Monkey founder Dan Bosomworth said: “We have seen incredible growth since we launched the business two years ago, from prototyping in a garage to shipping around the world. We are pleased to have an investment partner to bring fresh perspectives and keep our horizons lifted for our next phase of growth.”

Brass Monkey now expects to move premises in the third quarter of 2023 and hire 20 new staff between now and December.

The firm’s automated ice baths have been sold to numerous high-profile customers, including professional athletes and celebrities, as well as exclusive spas and gyms.

The popularity of cold water immersion and therapy has gained traction in recent years, led by pioneers such as extreme athlete Wim Hof.

John Davies, managing partner at Pitalia Capital said: “Brass Monkey has a great advantage in a rapidly growing sector, with some compelling IP in terms of both technology and a great established brand. The Middle East and North American markets are huge opportunities for the business to continue its rapid growth, and we were keen to be involved in the next stage of this remarkable period of expansion.”

Sarah Harrison of Clarion, who advised Brass Monkey management on the transaction, added: “This is a remarkable Yorkshire success story. The founders’ passion for mental and physical wellbeing, and what started as a hobby in Covid, has become a serious business, establishing Brass Monkey as one of the global leaders in the market.”