Asda gets into a fever with tonic launch in 400 stores in the UK
Fever-Tree, which dubs itself the world’s leading natural premium mixer brand, said its Indian Tonic and Naturally Light range will be sold in Asda stores across the UK.
Fever-Tree said its tonic is the UK’s only product to be 100 per cent natural, with no saccharin, aspartame or artificial preservatives.
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Hide AdThe firm said it has established itself as the mixer of choice for premium spirit drinkers around the world, with co-founders Charles Rolls and Tim Warrillow travelling as far afield as the Congo and Ivory Coast to source natural ingredients for their drinks.
Andrew Ronald, Fever-Tree’s UK sales manager, said: “We are very excited to be working with Asda. With over 500 stores, Asda represents a huge opportunity for us to increase our footprint across the UK.
“We look forward to becoming a key supplier to Asda and offering their customers access to Fever-Tree’s high quality, all natural, premium mixers.”
Established in 2005, Fever-Tree now sells a range of premium tonic waters and mixers to 58 overseas markets. The company was recently recognised by bartenders around the world as the “best-selling“ and “top trending” tonic water in Drinks International’s Best Bar Brands Report.
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Hide AdFever-Tree said consumer surveys by The Craft Gin Club and The Gin Foundry showed that Fever-Tree is the tonic of choice for gin drinkers. Fever-Tree now has 13 mixers that are available to buy from Asda, Marks & Spencer, Sainsbury’s, Tesco, Waitrose and Morrisons.