Hairdressers at the cutting edge
Each of the 39 competing teams had just 30 minutes to merge their understanding of high fashion with their appreciation of wearable style, reflecting catwalk trends in both fashion and hair.
The style stakes are high and only the strongest survive as just five teams move on to the grand final, at Grosvenor House, Park Lane, London, on June 28, 2010.
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Hide AdNew for 2010, this year's overall winner for The L'Oral Professional Colour Trophy and L'Oral Professional Men's Image Award will experience an unparalleled prize of "A Year of Dreams" with a tailor-made calendar of opportunities
that will help them take their talent and their business to the next level.
"The regional finals are overflowing with talent and skill," says hairdresser Richard Ward.
"The pressure is on and time is limited, so competitors need a clear vision of what they want to create and a super-organised team. It is always a high-energy event that highlights some of
the UK's most pioneering hairdressers."
We'll let you know who won next week.