In-store collection boost helps Domino’s capture more market share

It came as around 23 per cent more customers went into its stores to pick up their orders, compared with a 4.9 per cent drop in the number of delivery orders.

But chief executive Elias Diaz Sese warned that the continued high cost of living might put even more pressure on household budgets.

“We have delivered record first-quarter sales and orders thanks to the immense hard work of our franchise partners and colleagues in executing our strategy and our relentless focus on giving customers the best possible quality, value and service,” he said.

“Whilst this year has started well for Domino’s, there continues to be uncertainty in the economic environment, with household budgets likely to remain under increasing pressure.

“However, we continue to be excited about the many opportunities we see for Domino’s in 2023 and beyond as we continue to work towards our purpose of delivering a better future through food people love.”

The company said it took 18 million orders over the three months, an increase of 2.8 per cent. The number of customers using its app increased by more than a quarter to 6.8m, which means nearly two-thirds of all online orders came from the app.