We do like to be beside the seaside - Coast is Yorkshire & the Humber’s top day out


As new research reveals that going to the coast is Yorkshire & the Humber’s most popular day out, international charity WaterAid is calling on people in the region to get walking on the stunning Yorkshire coast and raise funds by joining the national walking event Coast Along this September.

Some 81% of people in the region say visiting the coast or seaside makes it into their top three favourite days out. The survey, commissioned by the charity, also revealed that on a day out at the coast:

* People in the region are likely to be found hitting the coastal trails –79% enjoy going for a walk, making it the most popular activity.

* Food is a vital part of the day, with picnicking popular with half of people in the region and 42% liking to treat themselves to a delicious ice cream.

* Photography is a popular pursuit, as nearly half (48%) of people would like to get snap happy at the seaside.

Sarah Canniford from WaterAid said: “As walking is the most popular coastal activity in Yorkshire & the Humber, we are hoping people in the region will be inspired to combine their favourite day out with doing something for charity by striding out on Yorkshire’s beautiful coastal paths and joining in with Coast Along for WaterAid 2012.”

The event aims to get teams of walkers on over 240 sections of coastal path around the UK on Saturday 15 September, covering over 2,000 miles of coastline. WaterAid is calling on walkers in Yorkshire to head to the stunning Cleveland Way, which features a rich and changing landscape, with beautiful cliff views and a variety of coastal wildlife.

Highlights include:

Trying your hand at fossil hunting in Robin Hood’s Bay.

Soaking up the gothic atmosphere in Whitby, setting for Bram Stoker’s Dracula.

Building sandcastles at Scarborough, one of Britain’s favourite seaside resorts.

The event is part of the charity’s Big Dig Appeal, raising funds for the charity’s work to improve access to safe water, sanitation and hygiene in some of the poorest communities in rural Malawi. Every pound of sponsorship will be matched by the UK Government from the aid budget, helping the charity reach twice as many people.

Malawi is among the world’s poorest countries, with 20% of the population living without clean water supply, and 44% of people having to cope without adequate sanitation.*

Sarah Canniford said: “It’s easy for us to take clean water for granted when it comes at the turn of a tap, but for too many women and children across Africa finding water is a daily struggle and they walk for hours just to meet this basic need. The distance walked by the team will be similar to the daily routine for many in Malawi.

“By joining in walkers can help to raise vital funds for WaterAid’s work to transform lives in Malawi. It costs just £15 to provide one person with safe water, sanitation and improved hygiene, so everyone who takes part will be making a real difference.”

To find out more about Coast Along for WaterAid or to sign up to take part, go to www.coastalongforwateraid.org, email coastalong@wateraid.org or call 020 7793 2232.