Tour lifts Yorkshire economy by £98 million

This year's Tour de Yorkshire came through Pocklington.
This year's Tour de Yorkshire came through Pocklington.

This year’s Tour de Yorkshire boosted the county’s economy by £98 million, independent research shows today.

A record 2.6 million spectators lined the route over the four days between 3-6 May and overall spend was UP 54% on 2017 to £97,973,806.

Pocklington Tour de Yorkshire spectators.

Pocklington Tour de Yorkshire spectators.

The race, which travelled through Warter, Pocklington, Allerthorpe, Seaton Ross, Holme on Spalding Moor, was televised in an unprecedented 190 countries and watched by 12.5 million global TV viewers, which represents a 29% increase on 2017. 40 global broadcasters covered the action, UP from 34 in 2017, and there were over 1,270 hours of TV coverage shown according to an independent survey by Nielson Sport 2018.

The economic impact study, conducted by independent research company GRASP and compiled by Leeds Beckett University, showed that the majority of roadside spectators were from Yorkshire (79%) while 21% were from elsewhere in the UK and abroad.

The 2018 edition saw the men’s race grow from three stages to four and the Asda Tour de Yorkshire Women’s Race double in size from one day to two.

Olympic champion Greg Van Avermaet triumphed in the men’s event while American star Megan Guarnier took the female title.

Sir Gary Verity, chief executive of Welcome to Yorkshire, said: “This is absolutely tremendous news for the Tour de Yorkshire and for the county as a whole.

“The prestige of hosting the world’s best riders is just one part of why we organise the Tour de Yorkshire but this is so much more than a bike race. The benefits it brings to Yorkshire innumerable.

“These figures support the feedback we received from right along the race route. In Garforth, for instance, businesses reported two weeks’ earnings in the space of 24 hours, in Richmond, all 12 cash machines ran out of money on the day they hosted the start of stage three and in Beverley, cafes there told us they’d had their busiest day all year. It’s news like this which makes us so proud, and so passionate about building on these successes in the future.