The new jerseys for the Tour de Yorkshire and Asda Tour de Yorkshire Women’s Race have been unveiled by organisers Welcome to Yorkshire and ASO. Welcome to Yorkshire chief executive Sir Gary Verity said: “It’s always exciting to see the official race jerseys unveiled.”
Yorkshire Bank and Yorkshire Bank Bike Libraries will make their first appearance as sponsors of the coveted blue jersey which is awarded to the daily leader and overall winner of both races, and Asda will sponsor the green Best Sprinter jersey for the very first time in both events.
Perhaps the most striking change sees the jersey for the Best Climber Classification – which is sponsored in both races by Virgin Trains – switch from pink to red to ensure it really stands out in the peloton.
For the first time as well, a grey Digital Jersey – sponsored by Dimension Data – is being introduced to women’s race and will be awarded to the most active rider of the day.
Leading sportswear brand Le Coq Sportif will continue to produce the official men’s jersey for the fourth year in a row while Milltag will provide jerseys for the Asda Tour de Yorkshire Women’s Race.
Mr Verity added: I’ve always enjoyed the fact that cycling honours its star performers in such a visual way and that they are rewarded for their efforts.
“We’re grateful to the suppliers and sponsors who allow us to award these jerseys and I look forward to seeing pride on the riders’ faces next month when they receive these prized possessions on the podium.”
Full details on the 2018 Tour de Yorkshire and Asda Tour de Yorkshire Women’s Race can be found at http://letouryorkshire.com