New striking taxis will lead the way in protecting the public and drivers, the council says.
Hackney carriages with a white and green design, featuring the Yorkshire rose, have hit the roads in some towns as part of a pilot scheme.
The new taxis will be rolled out across the East Riding from May 1.
The move has been brought in by the council’s licensing team and was passed by councillors earlier this year.
The aim is to make it clear that the distinctive vehicles are official licensed taxis which meet all the rules and regulations. The council said drivers in other areas which had brought in a standard taxi design had seen an increase in trade, because it was seen as a more professional service.
Cllr Stephen Parnaby, OBE, leader of East Riding of Yorkshire Council, said: “The majority of the taxi trade have fully supported the introduction of the livery and I have also seen the very positive reaction of people when they see the vehicles on the rank.
“The vehicles are very distinctive, and while the colours and the symbol are not identical to those of the council, they are similar and can reassure customers that when they get into one of these taxis the driver holds all the correct licences. I am also proud that this council is leading the way when it comes to protecting the public as theirs, and the drivers’ safety, is paramount.”
All Hackney carriages in the county will switch to the white and green design by 2020, making it the first scheme of its kind in the Humber region.
The council also believes the move will help to clamp down on unlicensed taxis.