Let’s make this race a Tour de force

Thousands of people are expected to watch the Tour de Yorkshire in the Pocklington area.
Thousands of people are expected to watch the Tour de Yorkshire in the Pocklington area.

We’re only a month away now from one of the biggest events on the calendar and I’m delighted that Pocklington will again be involved in the Tour de Yorkshire.

Pocklington had its first taste of the big race action last year and it was fantastic to see so many people turn out in the town centre and along other parts of the route to cheer the riders on.

Leader of East Riding of Yorkshire Council Stephen Parnaby OBE.

Leader of East Riding of Yorkshire Council Stephen Parnaby OBE.

People and businesses went to great efforts to turn the town and nearby villages blue and yellow and there were some brilliantly creative decorations and street furniture.

I know local traders benefitted from the huge crowds on the day and there was a positive legacy on tourism in the Wolds from the massive publicity the event generates, with people all over the UK and in several hundred countries around the world watching the race on TV.

That’s why East Riding of Yorkshire Council is always keen to support the tour financially to make sure it comes to the East Riding every year because every pound invested by the council is worth multiple times that in terms of the positive impact on the tourism economy.

I’m sure this year’s men’s and women’s Stage 1 races on 3 May will again see thousands and thousands of people lining the routes and turning the East Riding blue and yellow with bunting and flags galore.

And I’m sure it will again inspire local school children and people of all ages to get on their bikes and get out and about to enjoy our beautiful countryside and keep fit and healthy in the process.

Supporting the Tour is a win-win for East Riding of Yorkshire Council and I hope you all enjoy the race action and the other entertainment on the day.

Another incentive to go the extra yard with decorating our towns and villages this year is the new Tour de Yorkshire’s Best Dressed competition.

Race organisers are looking to reward the best dressed village, town and host location and there is also a fourth category called Spirit of Le Tour which will recognise an individual, community or business which has gone above and beyond to fully embrace the spirit of the event.

So get your thinking caps on and be energetic and creative with your decorating!

Thanks once again to Pocklington Town Council and other local organisations and businesses for getting behind this superb event and good luck with the best dressed competition. Vive le Tour!