Humberside Police Rock Challenge gets £5,000 from Lloyds Banking Group

rock challenge
rock challenge

POLICE officers in Humberside are celebrating after a winning thousands of pounds to continue a youth outreach programme aimed at teaching young people the dangers of drugs and alcohol. Humberside Police’s Rock Challenge has been handed £5,000 by Lloyds Banking Group Community Fund to continue their work with schools from across the area.

The Rock Challenge is a competition aimed at driving home messages about substance abuse and crime prevention by providing young people the opportunity to experience a drug-free high.

The project beat off stiff opposition from community groups across the region to land the prize, after finishing in the top two in a public vote organised by the bank. PC Kate Adkins, a member of the project’s youth engagement team, said she was delighted the public had thrown their backing behind the scheme as it meant the positive message from the competition would spread.

“It’s fantastic to be selected for the Community Fund by the project, it’s a great boost to everything we are trying to do in the area,” she said.

“I think overall we are moving in the right direction with this fund, it’s all about getting young people involved and spreading a message about a healthy lifestyle.

“The competitions are great on a number of levels, they get that anti-drugs message out there but they also encouraged to use the best of their creative skills and to engage with their peers, which gives them a great range of skills which are transferable to the workplace in later life.”

The Rock Challenge runs across Humberside, with rehearsals taking place until February when the school groups put on their shows in the first stage of the competition.

More than 200,000 people took part in a public vote online and at Olympic Torch Relay celebrations between May and September to select the charities they wanted to receive the cash, part of £660,000 Lloyds Banking Group is investing across the UK through the Community Fund.

In total, 132 projects are set to receive £5,000 as part of the Lloyds Banking Group campaign and Community and Sustainable Business Director Paul Turner added: “Becoming the best bank for customers means being the best bank for our communities.

“The Community Fund highlights the Group’s ongoing commitment to the communities we serve and doing more to help Britain prosper.

“We are proud to be able to help Humberside Police Rock Challenge continue the great work they are doing in educating young people about drugs and alcohol and we look forward to seeing the difference the award will make.”

Lloyds Banking Group, the largest financial services investor in UK communities, has provided funding to 132 organisations around the UK through its Community Fund in 2012. To find out more about the Group’s community investment, visit