Various farming industry organisations are joining forces to celebrate everything that’s great about British food.
The NFU, Agriculture and Horticulture Development Board, Red Tractor and Love British Food are uniting to coordinate a calendar of events for the autumn of 2016 which has been designated the ‘Year of British Food’ by the Government.
The campaign starts with the NFU’s Back British Farming day in September, followed by an autumn of driving consumer awareness of quality, assured British food.
This activity includes Red Tractor Week, British Food Fortnight, a 12 week Red Tractor on-pack promotion across retailers and food service operators, supporting TV and in-store advertising campaigns and British sausage week in November.
The NFU will be helping schools integrate farming education into their harvest festivals.
The plans were unveiled at a special great British breakfast launch in the presence of Environment Secretary Liz Truss.
NFU deputy president Minette Batters said: “I’m pleased to see our farming organisations collaborating and coming together.
“It is important to champion great British food and the thousands of farmers and growers who produce it every day of the year.
“I hope this plan of action will help showcase British food which, as we know, is the best in the world.”
Liz Truss said: “Our food industry has so much to be proud of – whether it is the seafood from our spectacular coastline or the world’s most delicious beef, lamb, milk and cheese our farmers bring us from the hills and pastures around the UK.
“That is why we launched the Year of Great British Food to champion the best of British food at home and abroad.
“I’m delighted to see our world-leading food and farming industry celebrating British food and drink to help grow our food industry further. With 3.8 million people employed in the food chain we know it is vital for our economic future.”