As the flowers start to grow again, members of the public will begin to see the fairtrade logo depicted in the flowerbed behind the railings on the Pavement outside Pocklington’s All Saints’ Church.
The flowerbed is just one of the measures taken by the town’s FLAG group (Fairtrade and Local Produce Action Group) to encourage people to buy fairtrade produce – that is goods such as coffee, tea, chocolate and bananas for which the money goes directly to farmers and producers in developing countries rather than large companies.
To celebrate Fairtrade Fortnight, which runs from 23 February to 8 March, FLAG has also been distributing Fairtrade Region stickers to outlets in the town which serve or sell fairtrade products.
And this Sunday the group will also be running a fairtrade stall at All Saints’ Church.
Judith Micklem, a chairperson of Pocklington FLAG, said: “Fairtrade is all about caring, thinking about where the things we buy come from, and what life is like for producers in developing countries. Many of them are exploited, forced to work very long hours for very little money.
“The Fairtrade Foundation makes sure that farmers and workers are paid a fair price which covers their costs of production. It also gives an additional premium which workers can invest in their community.”
She added: “More and more products carry the fairtrade label. Many of us will be aware that we can buy fairtrade tea, coffee, chocolate and bananas, but sugar, wine, dried fruit and nuts, spices, honey, jam, biscuits and cereal bars are also widely available, as well as flowers, handcrafted gifts and household items.
“Many of these goods are available at various shops in Pocklington. There are so many places in Pocklington that sell or serve fairtrade items that we don’t have enough stickers to offer to all of them.”
Pocklington stores that offer fairtrade goods include both Co-operative stores, Sainsbury’s, Aldi, Peppercorn, Oxfam, the Arts Centre, The Deli, Coffee Bean, Market St Café, Whispers, The Wolds Coffee House and Tearooms, All Saints’ Church and the Methodist Church. If you are not on this list and you would like a sticker or poster, then contact Pocklington FLAG.
Pocklington became a Fairtrade Town in 2009, but did you know that last autumn the East Riding of Yorkshire was declared a Fairtrade Region?
If you would like to know more about fairtrade in Yorkshire, please look at the Fairtrade Yorkshire website.
To contact Pocklington FLAG, call secretary Sue Taylor on 01759 305484.