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FREE tickets are to be delivered to every household in Pocklington in a unique move to attract people to the town’s Arts Centre.

Local councillors agreed to deliver a buy-one-get-one-free voucher to every home in the town with the annual council tax precept letter.

The hope is to attract more people to the venue, which has now been open for 11 years, and could coincide with the cinema being upgraded to a digital system.

It follows suggestions that some people in Pocklington have still never visited the Arts Centre, despite its growing success.

Some saw it as a risky business venture when it was first mooted in the 1990s and vowed never to step foot in the Market Place venue.

However, it is now regarded as one of the region’s leading entertainment centres, attracting famous names from the world of showbusiness and visitors from across the country.

Although outside interest is welcome, Pocklington Town Council feel that local people are still missing out.

Mayor of Pocklington, Councillor Martin Cooper said: “This is giving something back to the people of Pocklington. It’s promoting the Arts Centre at a time when people are looking for entertainment on their doorstep.

“People do not have to go to York or Hull - there’s this fantastic facility on their doorstep. We need, as a town, to support this.

“We have a fantastic new library, and some fantastic shops, and the Arts Centre is the icing on the cake.

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“Other towns would die for an facility like the one we have, but it’s such a shame that some people have never been there.

“One time I was one of those people that had never been there, but now I go as much as I can do because it’s just fantastic.”

Every household in Pocklington is to receive a precept notice, which outlines the council tax to be paid to Pocklington Town Council for each household in the forthcoming financial year. The council decided in December to freeze the precept, meaning residents will pay the same as they did last year.

One voucher will be included in the notice, allowing an adult in to watch a movie, subject to availability, providing they are with a full paying customer. There is also a buy-one-get-one-free voucher for the Burnby Hall Gardens and Museum.

There are high hopes that it will pay off, although they have little idea how many people will take the offer up.

Coun Cooper added: “There’s always a financial risk involved, if everybody takes it up then the council could be stung for an amount of money, but if that’s the case, then that’s the case.”

Local residents have backed the idea and believe it will attract more people to the Arts Centre.

Ms Waudby, who lives in Melbourne said: “Offers like this are always a good idea.

“I think it will encourage people to use it more. There would be an outcry if they said it was going to close. So I have nothing against it.”

Lucy Mason, who lives on Union Street in Pocklington said: “I don’t use the Arts Centre very much, not as much as I should do.

“But it’s a good idea.”

The precept notices are to be delivered in the coming weeks.

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