POCKTOBERFEST is to have a beer named after itself and sold at this year’s event, organisers have announced.
Big River Brewery in Brough is putting the finishing touches to the souvenir ale that will be put on sale.
It gives the popular beer festival - which is being moved from the Arts Centre to the old railway station for the first time - another local touch.
Pocklington’s new “nanobrewery”, Brass Castle Brewery, is already planning to supply three different beers to help cope with expected demand. Their beer walked away with the champion award at the recent York Beer and Cider Festival, where over 250 ales were on sale.
In addition, organisers have secured the return of Moorlands Farm Cider, which is produced in Newbald. It proved a runaway success last year and sold out before the end of the first day of the two-day event.
It then won the CAMRA East Midlands and Yorkshire Cider of the Year award, beating off stiff competition from 16 other producers, before earlier this year being named one of the top 12 medium-sweet ciders in the country.
Owner Rob Gibbons said: “The business is unrecognisable from where we were a year ago and it’s great that local businesses are supporting each other and giving their backing to Pocktoberfest, which is such a great event, raising a lot of money for charity.”
The festival, which is being organised between the Pocklington and Market Weighton Round Table and Pocklington Arts Centre, is planned for Saturday 29 and Sunday 30 October, and is now in its eighth year.
While the Saturday will remain an ale-tasting day with over 20 brews expected, the Sunday will be a music-led festival with the likes of Billy Bragg taking to the stage.
It was also recently announced that BBC Radio 2 Folk Award winner and 2005 Mercury Music nominee Seth Lakeman has been added to the bill.
There are hopes that up to 1,000 people will attend across the two days.
Preparations have also been boosted with a personal seal of approval from the chair of East Riding of Yorkshire Council, Councillor Kay West.
A former mayor of Pocklington, she said: “The festival has been running for several years and has supported many excellent local charities. They have always been well attended and I hope that this year’s will be the same.
“It has now outgrown the original venue and the Round Table is hoping the larger premises will result in an even more successful event,” said Coun West.
“The Round Table needs everyone to support them as worthwhile causes will benefit from this Pocktoberfest.”
Anyone interested in sponsoring the festival should email email@example.com or visit www.pocktoberfest.co.uk