Residents in a quiet village are set to help tackle a stinky nuisance plaguing their parish as they look to clean up their village footpaths, roads and verges.
The people of North Newbald say they want to stamp out, rather than step over, the dog mess that litters their school paths and walkways.
Parish councillors, school children and local residents have been out in force for a leaflet drop to highlight the problem.
Backed by the parish council campaign, school children have been busy designing posters in the hope that irresponsible dog owners will clean up their act after seeing the posters around the village.
Parish councillor, North Newbald resident and mother-of-three, Councillor Mamta Joshi says: “It’s not just the fact that it is dirty, unsightly and smelly but also the fact that it is highly toxic and dangerous to your health.
“We want the dog owners responsible for these acts to start carrying bags with them to pick up their dog’s mess, put it in a bin and not leave it for concerned residents to deal with”.
By getting the school children involved in designing posters to highlight the problem, the parish council says they hope to educate them into becoming responsible dog owners of the future and raise awareness in the area.
As part of their project, the parish council will be introducing three new bins in the village shortly, which they hope will make it easier still for owners to dispose of their dog mess correctly.
Suzanne Smith, clerk to Newbald Parish Council added: “Mamta Joshi has worked hard to put this campaign together and is very driven by the cause.
This sentiment is echoed throughout the village - dog fouling is the number one complaint that we receive as a parish council.”
Newbald is one of a number of towns and villages across the region who have highlight the problem of dog fouling.
Laws were passed in 1996 allowing dog owners to be prosecuted if they fail to pick up after their pooch.
Dog faeces can lead to toxocariasis - an infection which can cause fever and stomach pains in humans who come into contact with it.
In the most serious cases, it can cause permanent blindness.
East Riding Council has a dog warden scheme, part of which looks at prosecuting those who fail to pick up their dog’s mess.
However, the law has often been criticised because only those who are caught in the act are likely to be hit with a fine.