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An East Yorkshire golf club has been chosen as the venue for what organisers predict will be a ground-breaking charity golf day to beat all others.

Backed by some of the area’s best known businesses, THE GOLF DAY at the KP Club, near Pocklington, in July, will push back the boundaries of corporate golf events.

The three main sponsors - The EYG Group, the Hull-based glazing and home improvement specialists, Claughtons, the Melton office supplies company, and the KP Club - have put together a completely new look event that is fast becoming the talk of the golfing fraternity.

Even before the date – 15 July - was confirmed golf fans were contacting the sponsors to grab one of the 25 team places.

The main event will be an 18-hole Stableford competition for teams of four and incorporating an innovative Powerplay section. Each team member must have his or her own caddy and every player will receive £200 worth of clothes from the Ian Poulter collection.

In addition to the team prize, the four highest scoring individuals will take part in a play-off watched by the field to decide who wins the top prize, a set of Ping irons and a personal ‘fitting’ at the manufacturer’s factory at Gainsborough in Lincolnshire.

With a champagne breakfast getting the day off to a flying start and a lavish party and barbecue for golfers, caddies and their partners on the evening, THE GOLF DAY promises to become the number one event in the golfing calendar in East Yorkshire.

Director of Golf at the KP Club, Aaron Pheasant, said: “We are still months away from the big day but people are already talking about it. This promises to be the golf day to beat all others and we’re expecting to fill the entry list very quickly.

“It will be very different to the traditional corporate golf events. For starters, it will have something for everyone - golfers, their caddies and their partners – and the golf will be played under strict rules. For example, if a player does not produce a handicap certificate, he or she will have to play off Scratch, and the Powerplay section will test the best”.

Aaron, along with Gerard Toplass, managing director of Claughtons, and Nick Ward, joint managing director of The EYG Group, both keen golfers, are the organising committee. Gerard said he hoped the unusual format, coupled with the Poulter link and the entertainment would put THE GOLF DAY well and truly on every golfer’s ‘must do’ events for years to come.

Nick said: “The traditional golf day will still have its place in the golfing calendar but this will be something very different. It will be a talking point for months.”

The organisers have launched a special website – www.thegolfdayatkp.co.uk – containing full details of the event.

To enter a team, contact Mike Stathers at The P R Company at Hessle on (01482) 647575 or by email at mike@tprc.co.uk.