Police launch drink driving campaign

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Would you know just how long it takes to process each single unit of alcohol? Do you know that if you are caught drink driving then you could face a £5000 fine, a 12month ban and a criminal record?

We are now approaching the festive period when people go out celebrating, attending works Christmas parties and alcohol consumption generally increases. During this period officers from across Humberside Police roads policing teams, in conjunction with Safer Roads Humber, will be out targeting those selfish people who put the safety of others at risk by getting behind the wheel after consuming alcohol and at times drugs.

People are fully aware that getting behind the wheel, after drinking alcohol is illegal and puts their life and other roads users at risk, so why do people still do it? When stopped, by police, drink drivers come out with so many different excuses: “I didn’t realise how much I have drank”, “ I only driving around the corner”, “I stopped drinking an hour ago, so I will be fine to drive” Police have heard them all and it is not going to change what is about to happen to you - arrested and taken into a police cell. Is it really worth the risk?

It is not always the people who drink and get behind the wheel right away, police also urge people to think about the next day. It takes an hour to process a single unit of alcohol so, if you have had a good drinking session the night before, will you be ok to drive? Chances are that you might feel ok, but would you pass a police breath test? No matter how much caffeine you drink ,fast food you consume, sleep you have or cold showers you take - the only thing that can sober you up is time!

Police do not want to stop people going out and enjoying themselves, but what we do want to do is STOP people consuming alcohol and thinking it is alright to drive. There are so many other options, to than getting yourself a potential criminal record, killing an innocent driver or pedestrian due to a collision and facing the night in a dark, cold and lonely police cell. Think about getting a licensed Taxi home, nominating a sober friend to drive or get somebody to pick you up.

These have to be the better options don’t they?

During the 2012 Winter Drink Drive Campaign - Which ran from 01 November 2012 to 01 January 2013, officers in Humberside stopped and breathalysed 4076 people. (843 as a result of a road traffic collision). 183 people provided a positive breath test, refused or failed to provide. 47 of those were as a result of a road traffic collision.

PC Barry GARDNER - who is the force lead for this campaign said: “I really want people to think is it really worth the risk? Getting behind the wheel after consuming alcohol and/or drugs can be dangerous for other roads users, pedestrians and could have life changes consequences for you.

“Year on year we have seen reductions in the number of people who have provided a positive breath test, but there still are the minority of selfish people who feel it is appropriate to put the lives of others at risk. It is that minority who we will be targeting and ensuring they don’t ruin the Christmas of some poor unsuspecting family.

“The facts are that you could get behind the wheel of that vehicle after consuming alcohol and/or drugs and think you only have a short distance to travel. Then the inevitable happens, you are involved in a collision and the poor innocent person in the other vehicle, or who was just walking home is fatally injured then what happens? We have to go deliver a death message to the loved one(s) of the person who has just died, you are arrested and could spend Christmas in custody, lose your job, your family and friends, and worst of all you have to live with the guilt of that for the rest of your life. All when you could have just called a taxi.... is it really worth it?

“I would also encourage people to please call 101 to report any people suspected of drink driving in your area. That call could quite easily save the life of somebody and keep the roads in your area safe. You can provide this information anonymously, but we need people to tell us where these people are.”

Mick Harris, partnership manager for Safer Roads Humber, said: “Drink driving is completely unacceptable and often drivers are caught out by not thinking through their plans fully.

“If caught drink driving after a quick drink with friends or the morning after a night out, it’s not just your licence that you risk - it could be your whole future.

“Losing your licence can result in you being fired from work and could reduce your future job prospects, which could in turn result in money problems. Being without your car could result in you being stuck at home so that even simple trips like shopping or transporting the kids around become nightmares. ”


This campaign will run alongside the National, Regional, ACPO and Tispol drink and drug drive campaign.

Safer Roads Humber has commissioned a number of “Drink Drive” related advert which will be going out on local radio from 01 December 2013.

Nationally around 12% of all road deaths involve driver over the drink drive limit

The KSI (Killed/Seriously injured) for Humberside - relating to drink drive over the past five years:

2009 - 2 fatal and 22 serious injuries

2010 - 13 serious injuries

2011 - 13 serious injuries

2012 - 2 fatal and 22 serious injuries

2013 - So far 2 fatal and 5 serious injuries.

You can keep up to date with the Humberside Police campaign by following the officers on Twitter at the following addresses:

@HumberbeatRoads - The Humberside Police Roads Policing Twitter account

@CasReductionSB - Southbank Casualty Reduction Officer - PC Barry Gardner

@CasReductionETY - East Riding Casualty Reduction Officer - PC Simon Carlisle

@CasRednHull - Hull Casualty Reduction Officer - Keith Ward

Also look out for the #notworththerisk and #dontdrinkdrive