New music video, backed by Humberside Police, launched to raise awareness of County Lines issues

A new music video, aimed to raise awareness of child exploitation and specifically County Lines, is being launched at 7pm this evening (Tuesday, March 25) at Albemarle Music Centre in Hull.

Tuesday, 25th May 2021, 6:01 pm
Humberside Police and Crime Commissioner Jonathan Evison.

The video, called ‘(No More) County Lines’, has been produced as part of a continuing collaboration between Hull-based hip-hop collective The Beats Bus, creative agency INIT Creative, and the Office of the Police and Crime Commissioner for Humberside, as part of the ‘Not In Our Community campaign’, that raises awareness of grooming and child exploitation.

The music video is the first of the Not In Our Community 5-in-5 campaign that will see new and exciting, locally co-produced resources launched across the Humberside Police Force area every week for the next five weeks.

The song takes aim at those behind the explosion of county lines drug grooming.

Steve “Redeye” Arnott, Beats Bus Founder, said: “For too long gangs have been exploiting our vulnerable youth. We must unite and stop this vermin that is ruining our towns and cities.”

Humberside Police and Crime Commissioner Jonathan Evison said: “Not In Our Community works closely with young people and with partners to develop strong campaign messages and creative resources to raise awareness of child exploitation.

“The music, artwork and production of this music video are first-class and it provides a new tool and mechanism that I am confident will generate conversation and engagement with young people of all ages.”

Go to to see the video.