Couple warned of using misleading statements when selling goods

QF Tractors in Wilberfoss.
QF Tractors in Wilberfoss.

A couple from Wilberfoss running a business selling agricultural machinery have been forced to make a promise to a court not to make misleading statements when selling their goods.

Alan and Christine Farrow of Southfield Farm, York Road, Wilberfoss, appeared before York County Court and were forced to give legally binding undertakings promising that from 27 May, 2015 they will not make misleading statements when selling tractors or other forms of agricultural machinery.

The summons, brought by East Riding Council’s trading standards team, came following a number of complaints from customers in the UK, Europe and Africa, alleging items that had been sold had been wrongly described and of poor quality.

In June 2011, under the Business Protection from Misleading Marketing Regulations 2008, the pair gave a formal promise to the council’s trading standards team, not to mislead their customers.

But following a short lull, trading standards continued to receive complaints, prompting further action, which resulted in this court hearing.

Taking action under these regulations is one of the most effective legal sanctions available to trading standards as if a court undertaking is breached, then similar to an injunction, it could result in the individuals being fined or potentially sent to prison for contempt of court.

Councillor Shaun Horton, portfolio holder for community involvement and partnerships at East Riding Council, said: “The approach that the council’s trading standards team has taken with this trader shows we will not tolerate businesses which operate in such a way as to mislead their customers into purchasing goods which are of poor quality.

“We would like to hear from anyone who has a complaint against this business, particularly in respect of contracts concluded after 27 May, 2015 to help ascertain whether these traders are sticking to the legally binding promise they made to the court.”

lAnyone who has any concerns about the activity of QF Tractors is urged to contact the Citizens Advice Consumer Service on 03454 040506.