City of culture will give a massive boost to the East Riding

Martin Green, chief executive of the Hull 2017 company, with Cllr Parnaby and Cllr Brady
Martin Green, chief executive of the Hull 2017 company, with Cllr Parnaby and Cllr Brady

The East Riding economy will receive a massive boost by Hull becoming Uk city of culture in 2017.

That’s according to East Riding of Yorkshire Council bosses who have pledged £1 million to their counterparts at Hull City Council in order to help fund the year-long programme of events.

Council leader Cllr Stephen Parnaby said the cash was an investment from which the returns for the East Riding economy would be “massive” due to the increase in tourism.

He said: “Hull, UK City of Culture 2017 will provide a national and global platform to showcase the cultural offer of our areas as well as the opportunity to promote the city and wider East Riding as a must-see tourist destination, a sector vital to both economies and one which both councils are keen to grow.”

Ways in which the East Riding could benefit, for example, include a boost in visitor numbers to the Driffield Show and Tribfest, and city of culture events at Beverley race course, Pocklington Arts Centre and Bridlington Spa.

“It’s about getting visitors into the area so they recognise it’s one of England’s best kept secrets,” added Cllr Parnaby.

Around a quarter of the cash will be paid in officer hours and support.

Meanwhile, ​residents and arts organisations ​in the​ East Riding ​can​ sign up to the Hull 2017 newsletter at or follow @2017Hull for all the latest information about how to get involved.

Councillor Stephen Brady, leader of Hull City Council, said: “As local councils, we have an opportunity to maximise and harness the benefits that UK City of Culture will bring to all of our communities. The partnership between Hull 2017 and East Riding of Yorkshire Council is an important step forward in ensuring that happens. It also builds on the partnership work we are already doing through Visit Hull and East Yorkshire (VHEY) to promote the area as a leading tourist destination.

“Working together, we will ensure that everything is in place to give all of our visitors a great welcome in 2017.”

The new partnership was announced today (Thursday August 20) with exactly 500 days to go to the start of 2017.