Entrepreneur’s Twitter success

Celebrating...Emma O'Connor
Celebrating...Emma O'Connor

An entrepreneur has received a business boost from BBCs Dragons Den star Theo Paphitis.

Last week, Emma O’Connor of ‘Pretty Little Silver’ tweeted the well known businessman details of her business during Theo’s Small Business Sunday, shortened to #SBS, an initiative set up by Theo that runs weekly.

Theo re-tweeted Emma’s message to his 440,000 followers and Emma was astounded to see traffic to her website on the same day the winners were announced had increased tenfold.

As a result Pretty Little Silver has gained hundreds of new Twitter followers and has been inundated with emails and enquiries.

Full story in next week’s (11 September) Pocklington Post.