Biggest bus QR code at EYMS?

eyms bus
eyms bus

Quick Response (QR) codes are becoming more common but few if any seem to have appeared on UK buses other than in commercial advertisements.

In conjunction with CBS Outdoor, which handles all the Group’s commercial advertising, EYMS is promoting its student services in Hull with a ‘T-shape’ advert incorporating what may be the biggest on-bus QR code.

CBS has produced the design and the advert boards in partnership with EYMS and when scanned with a mobile device this particular QR code takes the viewer directly to the Student pages on the EYMS website

The advert is on one of the buses which also carry branding for route 105 which passes the University and links it with the halls of residence in Cottingham (reputed to be England’s largest village!)