More than 50 volunteers, including the 1st Market Weighton Scout Group and staff members of McDonald’s at Shiptonthorpe, have helped spruce up Market Weighton.
On June 17, the hard-working volunteers collected litter for 90 minutes, which led to 10 bags full of rubbish being collected.
The litter pick took place along Hudson Way Rail Trail, which is part of the Yorkshire Wolds Way National Trail and until 1965 was a train line from Market Weighton to Beverley.
By taking part in the litter pick the Scouts and Beavers have earned their Community Challenge Badge.
The event was one of a number of McDonald’s clean-ups which have taken place across the UK and was part of Keep Britain Tidy’s anti-littering campaign ‘Love Where You Live’.
McDonald’s franchisee Mike O’Reilly, who owns the McDonald’s restaurants in Shiptonthorpe and Selby, said: “As a local businessman I understand the important role my team and I play in looking after the local area.
“While in the first instance we are keen to actively discourage littering, community events like this one help make a big impact on the local area.
“When local businesses like mine and community members work together we are able to achieve so much more and this event is a perfect example of this.”
Keep Britain Tidy’s interim chief executive Rich McIlwain said: “McDonald’s has shown a real commitment to tackling the problem of litter.
“Daily litter patrols, Love Where You Live activities throughout the year and their continued support for Keep Britain Tidy’s aims as an environmental charity, show that McDonald’s understands the importance of clean and tidy places and show a level of commitment that should be a model for all businesses.”