From Pocklington Farm to Aldi shelves across the UK

A Pocklington based business is keeping it local after agreeing to supply tasty cuts of Wagyu beef for Aldi stores’ Specialbuy range.

Friday, 17th April 2020, 1:36 pm
Warrendale Wagyu, based near Pocklington, will supply the beef for four British Wagyu steak cuts to Aldi stores across the UK
Warrendale Wagyu, based near Pocklington, will supply the beef for four British Wagyu steak cuts to Aldi stores across the UK

Warrendale Wagyu, based near Pocklington, will supply the beef for four British Wagyu steak cuts to Aldi stores across the UK.

The range of Specially Selected Wagyu steaks include sirloin steak (£6.49), rump steak (£5.99), ribeye steak (£6.99) and fillet steak (£7.49). And as with all Specialbuys, customers will have to be quick, as once they’re gone, they’re gone.

Wagyu beef, which originates from Japan, has become increasingly popular in recent years due to its intensely rich flavour and the tender texture provided by the unique fat marbling in the meat. The cut also offers a range of health benefits due to its high levels of Omega-3 and Omega-6 fatty acids.

Warrendale Farms, which was founded by husband and wife duo, Jim and Rachel Bloom, more than 30 years ago, has also invested heavily to reduce the environmental footprint of its operations, including using energy from wind turbines and solar panels, as well as biomass heating. Founder of Warrendale Farms and Chairman of the British Wagyu Society, Jim Bloom, said Aldi’s ongoing support for the business was vital and added: “We’re very excited about the launch of British Wagyu steaks into Aldi.

“The cattle are reared with our 125 partner farms as well as on our farm in Yorkshire and we’re committed to their wellbeing, which helps us to produce the highest-quality final product for consumers.”