Artist Robert E Fuller to showcase his work in China after deal with two major streaming websites

A Yorkshire wildlife artist is taking his unique blend of photography, film, and paintings east after partnering with China’s biggest social media players.

Tuesday, 9th February 2021, 3:10 pm
Robert E Fuller, who uses a multi-media approach to tell the stories of wildlife living at his home high on the Yorkshire Wolds, will be sharing his wildlife content on China’s popular video streaming sites Bilibili and Xigua.

Robert E Fuller, who uses a multi-media approach to tell the stories of wildlife living at his home high on the Yorkshire Wolds, will be sharing his wildlife content on China’s popular video streaming sites Bilibili and Xigua.

The Robert E Fuller brand includes paintings, photographs, films, and livestreams of animals living in bespoke habitats at his home at Fotherdale Farm, Thixendale.

The move eastwards marks an expansion of the artist’s fast-growing global presence.

This year alone, subscribers to Robert E Fuller’s YouTube channel soared from 35k subscribers to 162k, while his Facebook fanbase grew from 45k to 105k.

Brokered by Brighton-based company Bridge Media, Mr Fuller’s new Chinese pact will involve sharing content in English with Mandarin subtitles.

Mr Fuller said: “I’m really excited at the idea of taking British wildlife to China and engaging Chinese people with the wonders of the owls, kestrels and stoats that live here.

“I’m especially pleased to show my wildlife to a younger generation who are most likely to engage with it on social media.

“I was approached by Bridge Media last summer. The company told me that there is a growing interest in British wildlife in China.”

The Chinese video streaming platform Bilibili generates an average of 27.4 million daily active users.

Meanwhile Xigua, a video app that hosts both short and long-form content, boasts 50m monthly users and is owned by the Chinese tech firm Bytedance and in the same group as global phenomenon TikTok.

Go to www.robertefuller.com for more information about Mr Fuller’s work.

Visit tinyurl.com/pwvzaa3j to see Mr Fuller introducing himself to his Chinese audience.