A TOP flight academic has touched down at the Yorkshire Air Museum to help propel it towards becoming one of the nation’s top attractions.
Dr Marta Herrero has joined the Elvington museum as part of its strategy to gain national collection status.
As a renowned academic specialising in the sociology of culture and the arts, Dr Herrero will produce a publication in the autumn based on her research on ‘volunteering and philanthropy: reconciling economic and social goals in the heritage industry’.
She says: “The Yorkshire Air Museum is an extraordinary museum that merits research and recognition in the academic world.
“My work will go some way towards showing how this research exemplifies some of the big issues besetting the heritage museums sector, such as the need for museums to balance their economic goals, with their broader social and cultural remits.
“Understanding why people want to give their time and money to specific museums, such as the Yorkshire Air Museum, is a key exercise that helps explain in detail those practices that contribute to the economic survival of the sector, as well as the sector’s social contribution to community cohesion.’
Ian Reed, director of the Yorkshire Air Museum added: “We are absolutely delighted to work with Dr Herrero on this project and we are honoured to have such a highly regarded academic handling this project.
“The Yorkshire Air Museum is working hard to promote itself as one of the nation’s top museums and as the UK’s national allied air forces memorial.
“Marta’s work will put us in the upper echelons of the UK’s museums and we look forward to the publication.”
The Yorkshire Air Museum has announced its plans for the ‘French in York’ week in October when a memorial will be inaugurated in York Minster to commemorate the French airmen based in Elvington who gave their lives in World War II. The ceremony will be attended by key dignitaries from both the UK and France.