In a world first, the 2013 World Police and Fire Games (WPFG) has teamed up with Watch This Live (WTL), the new live entertainment streaming business.
Police and fire service teams from more than 50 countries are competing against each other in more than 50 sports in Belfast over two weeks.
WTL, which is based in the UK, in Hull, East Yorkshire, is showing live online ice hockey from the city’s Odyssey Arena, with the tournament culminating in a final on Friday, August 9.
The business recently streamed its first major cultural event, Hull Pride, and will build on its sporting success in Belfast when it streams live Elite league ice hockey in the UK in the coming 2013/2014 season.
Ellie Burrell, director, said: “We can stream from anywhere in the world. The service is completely cross-platform, which means we are able to deliver live streaming to any connected device, such as PC, laptop iPad, or mobile phone, supported by a 24/7 helpdesk.”
To watch any match live, viewers can log in via a quick and simple sign-up payment screen on the WTL www.watchthislive.co.uk website, through the ‘Live now’ menu bar.
“All matches are now being streamed live around the globe for a minimal £2 per game charge. For fans, friends and families who can’t get to the arena to watch the matches, this is the next best thing,“ she added.
“The reaction we have already had from competing police and fire service federations and teams has been absolutely phenomenal.
“It is a fantastic opportunity to see competitive and high standard ice hockey matches in such a unique sporting tournament; we are glad to help bring people from around the world a little bit closer together.”
More than 20 police and fire service ice hockey teams are competing in Belfast’s Odyssey and Dundonald arenas.
The WPFG is a feather in the cap of the new streaming business, which was set up by Burrell and co-director Luke Foster founded earlier this year, is already eyeing up new arts and sports events.
“There is huge potential for Watch This Live, whether it’s sports or arts and entertainment,” added Ms Burrell,
“Hull Pride was a great success and we are going to stream Manchester Pride at the end of August while preparing for the Elite ice hockey season where we will be streaming the vast majority of the league’s matches.
“But I think this is just the tip of the iceberg as we are already talking to many other organsations, including One Hull of a Boat, where we hope to put together a sponsorship deal and stream next year’s power boat races.
“We’d definitely be interested in hearing from any arts, concert, entertainment or sports company or organisation to see how we can help bring their matches or shows to a much larger audience.”
Todd Kelman, general manager of the Belfast Giants ice hockey team, said: “The World Police and Fire Games are a very big deal for the people of Northern Ireland. We are proud of our city and our country and we want to show everyone coming over for the games our culture and give them a great experience so they can go back and tell their friends family and colleagues about Northern Ireland.”
Watch This live (WTL)
WTL is an innovative UK company based in Hull, East Yorkshire, founded by directors Luke Foster and Ellie Burrell.
It provides full video production and live Internet broadcast solutions from ‘one to many’ anywhere in the world. Its service is completely cross-platform and able to deliver live streaming to any connected device, such as PC, laptop iPad or mobile phone.
The World Police & Fire Games (WPFG)
The WPFG is a biennial event for serving and retired police, fire, prison and border security officers. It is the third largest international multi-sport event in the world and will be the largest ever sporting event to take place in Northern Ireland.
In 2013 there will be 56 sports held at 41 venues across Northern Ireland, with an expected 7,000 competitors from over 60 countries taking part.
Twitter: @WatchThisLive and @2013WPFG