Thousands of paper protestors descend on Parliament Square this morning in a Fairtrade-backed march calling for David Cameron to do more to protect smallholder farmers from trade injustice.
Marking the second week of Fairtrade Fortnight (25th February – 10th March), the marchers are asking the government to put smallholder farmers at the heart of its trade policy ahead of the G8 summit in June.
Today’s paper march was supported by a raft of famous faces including the Archbishop of York, Jonathan Ross, Eddie Izzard, Jimmy Carr, Amanda Holden, Louis Smith and Tulisa.
Over 7,000 people have signed the online petition so far at www.fairtrade.org.uk/jointhemarch, all creating a personalised mini marcher via Fairtrade’s partnership with Foldable.Me.
Cheryl McGechie, Director of Public Engagement, Fairtrade Foundation, said “Our march on Parliament brings together all of our supporters in an engaging way to show they care about combating unfair trade practices. We know that with the right support, smallholder farmers can be central to delivering a better, fairer food system for all.”
One of the celebrities leading the march, Jonathan Ross said: “By signing up I’ve been able to create a mini Jonathan who has joined the march on Parliament for a fairer deal for small farmers- he’s actually more handsome than me!”
Other well-known names to join the march and support Fairtrade’s call for action include Gok Wan, Tinchy Strider, Harry Hill, Jessica Hynes, Mica Paris, Richard Hammond, Dermot O’Leary and Andi Peters.
The final petition will be delivered to David Cameron at World Fair Trade Day in May before the G8 meeting the following month.
For further information about the Fairtrade Foundation please visit http://www.fairtrade.org.uk/.