The prestigious Tour de Yorkshire race will put Beverley and East Yorkshire firmly on the map, according to the town's mayor.
Speaking at Saturday Market, Cllr Peter Astell said: "It is great to see so many people descend on Beverley.
"We as a town council have supported the decoration and interaction and we feel Beverley looks the part for all the coverage which is being broadcast worldwide.
"It should be a great occasion that puts Beverley on the map and I can't wait for the start."
The Stage One ceremonial start will begin at 11.50am in the Saturday Market where the riders will go down Toll Gavel, before moving on to Cross Street, Lord Roberts Road and Railway Street. The participants will then take a right on to Trinity Lane, Armstrong Lane, past Flemingate Shopping Centre, and then onto Flemingate.