A BUBWITH based shop is celebrating after becoming the first ever to retain a prestigious Drinks Retailing Award for two years in a row.
The Jug and Bottle specialist delicatessen and off licence at the Old Victorian School on Main Street was named Independent Cider Retailer of the Year for a second consecutive year at a glittering ceremony at The Dorchester Hotel in London.
This is the third time in the last four years that it has won a category at The National Drinks Retailing Awards and they were also runners-up on two other occasions.
Louise Smith, of the family-run business, is delighted and said: “We continually strive to provide the best possible range of products for our customers.
“We also try to offer a high quality buying experience, so to receive this recognition again is a fantastic honour.”
The Jug and Bottle has had a long-held reputation for the quality of its cider stock and has continued to build on this over the last year.
There are now sixteen different ciders on draught and more than 90 different bottled varieties were on offer during 2011.
Louise regularly changes the availability in order to give customers plenty of choice.
The result has been a 61 per cent increase in year-on-year sales, which is three times previous annual figures and Louise feels this is a direct result of winning the award in 2011.
“The award has definitely helped to raise the profile of the shop and our cider range,” she said.
“We now get regular customers travelling over 50 miles to purchase their cider!”
Presenting the award, trade journalist and one of the judges, Nigel Huddleston said: “Few shops do so much to champion cider in the country than The Jug and Bottle which has now become a destination store for the cider enthusiast.”