Key European deal for pig firm

A LEADING pig genetics firm has made further strides into Europe by signing a key contract with a German farming group.

JSR, one of the world’s leading pig genetics businesses have signed a distribution contract with Premium Pork Farms GmbH, based in Neuenkirchen, Westphalia, Germany’s prime pig production area.

The signing took place between JSR’s international sales director Paul Anderson and Antonius Brink, owner of Premium Pork Farms, which markets breeding stock within Germany. The signing followed a visit by Antonius and his wife Ilka to JSR in the UK. Mr Anderson said: “Increasing market share in Germany is a top priority for JSR, so I am delighted with the potential of this partnership.

“Antonius’ visit confirmed for him that quality JSR genetics, together with the technical support and expertise that we can provide for him and his customers will be key to their success in a very competitive region.”

Antonius, also a practising veterinary surgeon, visited JSR’s Southburn Head Office, their Northern Semen Delivery Centre and the 1,800 sow Haywold commercial farm that uses Genepacker 90 Parent Gilts.

He also visited JSR’s decoy unit, the new 8,500 place weaning and finishing unit devoted to optimising the rearing herd performance of the Haywold progeny.

“The JSR Genepacker 90s were as robust as I expected and I was impressed by the excellent viability, birth and weaning weights of the piglets,” said Mr Brink.

“The conformation of the slaughter pigs when JSR Genepacker 90s are mated to JSR Geneconverter 600s are exactly what German pig processors are looking for: a carcass with high lean meat percentage, extreme conformation and a low level of back fat. Such pigs will command a good price on the new German grading system.”

A sister company to Premium Pork Farms GmbH - Brink Viehandlung GmbH – has been established for over 25 years as a successful trading company marketing piglets, weaners and slaughter pigs.

“My aim in the medium term will be to establish a local nucleus and multiplication pyramid to provide a more flexible service to my customers. We believe the high health status of JSR breeding stock is essential in helping German farmers maximise pig production and profit,” Mr Brink added.