Unmistakably German: that, believe it or not, was the advertising strap line devised for the big promotional push of the 2008 Citroen C5. In the TV ad a blonde businessman drives the car through a German landscape backed by a Wagner soundtrack. Boris pauses only to eat some Bratwurst in a bier keller before parking up at Berlin's Brandenburg gate. The Citroen C5, a heavily accented voiceover tells us, is "unmistakably German - made in France".
The intention was to underline the supposed Germanic quality of the C5, positioning it as an alternative to the increasingly popular saloons from BMW and Audi. The effect was to undermine a century of Citroen heritage, diverting attention from the reasons that people might actually buy a C5. The car is big, comfortable, well equipped and not German. It's also distinctly affordable on the used market.
The second generation Citroen C5 continues to offer a surprisingly strong package in the Mondeo-sized medium range market sector. Jonathan Crouch takes a look at the improved version with BlueHDi 150 engine most will want
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Is there a place for petrol in our light commercial vehicles, Citroen thinks its Dispatch 2.0i can carve out a niche with a little help. Steve Walker reports.
Nine-seater large MPVs were essentially mini-buses until cars like Citroen's Dispatch Combi came along. Having tried this huge People Carrier, Jonathan Crouch thinks a growing family could very happily live with it.
The Citroen Dispatch gets tough in XTR+ guise. Steve Walker reports.
The revised Citroen Grand C4 Picasso proves that owning a large MPV needn't mean forgoing a certain element of style. Jonathan Crouch reports.
Citroen's Nemo has proven to be one of the best selling compact vans and the latest versions aim to keep things that way. Jonathan Crouch reports.
An automatic gearbox in a small urban van makes sense on paper but how about in the real world? Steve Walker looks at the Citroen Nemo SensoDrive.
Citroen is looking to boost its share in the LCV market with this improved version of their largest van, the Relay. Jonathan Crouch reports