Councillor Symon Fraser, portfolio holder at East Riding of Yorkshire Council said that Bridlington residents have helped make the change possible by following the message to wash and squash the cans and plastics. He said: "When they are cleaned in the washing up water, dried on the side and then squashed, there are no nasty liquids, like pasta sauces or fish oils to ruin the paper.

"The aim is to reduce the number of plastic bags our residents need to use, but we will continue to measure the contamination of the paper to determine whether the initiative is a success."

Coun Fraser said: "Most types of paper can go in the blue bin, including newspapers, catalogues and telephone directories, even white envelopes with those plastic window bits.

"But no coloured envelopes, even brown ones, as they have been mostly dyed and that will ruin the rest of the paper which, then, has to be sent to landfill."

The council is also tackling the subject of which plastics can put in the blue bins.

"Go for bottle shaped plastics, like those drinks, shampoos and detergents.

"This is because they are made from better grade plastics and there is a market for them," said Coun Fraser

"There is no suitable UK market for poorer grade plastics like those used for yoghurts and margarines.

"The message is clear – check the bottom ... if there is a raised triangle on the underside with the numbers one, two or three in the middle, put it in the blue bin. If not, don't."

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